tech bar sponsorship

$55,000 (exclusive), $20,000 (co-Sponsor)

Vision 
The ABA TECHSHOW Tech Bar is a hands-on learning destination where legal professionals bring real-world practice challenges and leave with practical solutions. Located in a premium 20’ x 20’ footprint at the front of the Expo Hall, the Tech Bar creates meaningful conversations between attendees and technology experts while driving qualified traffic to participating sponsor booths. 

Mission 
To provide an interactive, consultative environment where attendees can explore technology solutions, ask questions, and receive practical guidance from industry experts. The Tech Bar extends the exhibit hall experience by connecting attendees with solution providers who can address pressing law firm and legal department challenges. 

Three Focus Areas 
1. Artificial Intelligence & Automation 
2. Discovery & Information Governance 
3. Risk Management, Security & Compliance 

Who Leads the Tech Bar? 
Each sponsor will designate an experienced product specialist, technology expert, solutions architect, or implementation consultant to staff its station. These representatives will provide practical demonstrations, answer attendee questions, and help translate technology capabilities into real-world legal applications. 

Sponsorship Structure 
$20,000 per sponsor (three sponsorships available) OR exclusive naming rights and ownership of the complete Tech Bar experience for $55,000. 

Key Deliverables 
• Dedicated branded Tech Bar station 
• Placement within a high-traffic 20’ x 20’ activation area 
• Co-branded Tech Bar backdrop and environmental graphics 
• Lead generation and attendee engagement opportunities 
• Recognition in selected TECHSHOW marketing materials 
• Opportunity to direct attendees to sponsor exhibit booth for deeper discussions 
• Topic-focused consultation area and demonstration monitor 

Important Participation Requirement 
The Tech Bar is available only to exhibiting sponsors with a booth on the ABA TECHSHOW Expo Floor. The Tech Bar is not intended to serve as a sponsor’s primary engagement opportunity, but rather as an extension of the exhibit experience designed to generate additional qualified conversations and booth traffic. 

Rendering Disclaimer 
Images, renderings, floor plans, and visual depictions are conceptual only and are intended to illustrate the overall sponsorship experience. Final design, layout, branding placement, furnishings, and activation elements may vary. Sponsors will receive coordinated co-branding within the Tech Bar environment to create a cohesive attendee experience.